4 Digital Marketing Solutions for a Healthcare Provider

Keri Boyer

How many times a day do you Google something? Do you think people take each other’s words at face value, or do they go home and Google their new information?

And, these days, no one’s immune to an online review. Even as a physician, you’re faced with a wealth of online review sites.

So, how do you manage your reputation, get ahead of the crowd, and create a busy office environment where people everywhere can benefit from your services? Digital marketing solutions.

Digital marketing is the surest way – the only way – to advertise your business with a competitive edge. In this article, we’d like to start four digital marketing solutions that you can begin to implement today.

Efficient Web Design
By efficient, we mean a fast and responsive website. Did you know people will move on from your website if it doesn’t load in three seconds or less? In truth, nothing else matters if your website isn’t fast, responsive, and well-designed.

Simply put, the speed of your website has a direct correlation to your bottom line. Just like patients go to their doctors for regular checkups, websites need to be continually examined, given technology’s lighting speed advances.

Search Engine Optimization
Throughout each page on your website, valuable keywords need to be organically incorporated. This will make them search engine optimized, or likely to be recognized by the major search engines. What will people be entering into the search bar when they decide to use Google to find a new doctor?

Will they type in “chiropractors near me”? Will they enter “best ophthalmologist in New York City”? This will take a bit of research but you need your website to be recognized whenever a user types in that probable keyword(s).

Content Marketing
Once potential patients have checked out everything they want to see on your highly efficient website, allow them to venture over to your office’s blog. This is one of the most important digital marketing solutions.

Your blog is going to be geared toward education, not self-promotion. If you’re an ophthalmologist, write a blog that covers every topic from glaucoma to this season’s sunglass trends.

Of course, at the end of each blog entry, feel free to include a call-to-action, inviting readers to come visit your office for more information. But, leave that until the end of your article jam-packed with helpful information.

Social Media Marketing
Yes, indeed. Social media isn’t just for millennials or fashion brands. It’s for every last business out there, including healthcare providers. You know the blog you’re updating regularly with new content?

Well, each new post needs to be “advertised” to your followers on Facebook, Instagram, and Twitter (at minimum). If you’re a dentist, when March 6th rolls around (National Dentist Day), send a shout out to all your patients with a teeth whitening promo, or something to that effect.

Digital Marketing Solutions
Digital marketing solutions are all about online efficiency and creating a sense of community in the most trafficked corner of the world, the digital world.

Your first step simply must include a close look at your website. Is it up to speed? Are your social media plugins working properly? Is it optimized for mobile platforms?

From there, start creating! Create killer content that will educate your audience and get it out to them where it’ll actually reach them – social media.

When you’re ready to optimize your website, feel free to send us a line! Here at SecureNetMD, we’re not merely IT service providers; we provide HIPAA compliant IT Services.

That means you’ll be hosting a sleek, professional website while you manage only secure patient files. We look forward to speaking with you!

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