5 Telltale Signs Your Healthcare Website Needs an Overhaul

Keri Boyer

Up to 77% of online health searchers begin with a search engine. If your healthcare practice isn’t found, this means a potential patient may be driven to your competition.

Great content, an SEO optimized site, a great web design — these are all elements of a healthcare website that will get results.

If you are unsure whether your website is up to par, and if you need a website overhaul, then you are in the right place.

Here, you will find five signs that it is time to make some changes.

1. You Don’t Have a Website that is Patient-Centric

A patient-centric website includes features such as the ability to fill out medical forms prior to an appointment, request refills and appointments, and a site that is easily found via social media and search.

If your patients don’t have the ability to interact with your healthcare practice — in any way online — then it is time for a website overhaul.

Consider having a site created that puts your patients needs front and center. This will be appealing to more people and make your healthcare practice a go-to resource for online information.

2. Your Site is Overly Promotional

Many healthcare websites seem “we” centric. “We are the best! We are awesome!”

If your healthcare website is patting itself on the back too often, then the information won’t be relevant to those who stop by. In the long run, this may turn off your readers.

Always keep your audience at the top-of-mind. What are their needs? What questions do they ask?

Your goal is to make your readers’ lives better with the content you post.

3. Your Bounce Rate is High

The bounce rate is how many people click away from your site after viewing just a single page.

For most sites, an average bounce rate is 40 to 55 percent. If your bounce rate is 70 percent or higher, its time to make some changes.

A way to determine your healthcare website’s bounce rate is with Google Analytics. It makes the process easy.

4. Your Website Loads Slowly

Slow loading sites don’t just make Google unhappy — patients (new and old) don’t like it either.

On average, a person expects your website to load, completely, in just two to three seconds. If it doesn’t, then about 53 percent of visitors will leave.

Not only do your web pages on laptops and desktops need to be fast, the same expectations are true for your mobile site. If your mobile site pages are slow, people are going to leave.

5. Your Practice Has Outgrown Your Website

If you created your healthcare website a few years ago, then it may not meet the needs now that your organization has grown.

If patients are unable to find information, or if the site isn’t robust enough, then you definitely need a website overhaul.

As your healthcare practice grows, so does your website needs.

Do You Need a Healthcare Website Overhaul?

Now is the time to evaluate the needs of your healthcare website. If your site isn’t up to par, now is the time to make a change.

The fact is, your healthcare’s website is likely going to be the first impression a potential patient receives. You want to make sure you put your best foot forward.

If you need more tips regarding your healthcare website, visit our blog. Here you can find tips for developing mobility strategies, brand development tips and more.

You can also contact our team for more information on how to improve your existing healthcare website.

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